Social Media is playing very important role on internet and popularity of social networking website is undoubtedly very high. Social media refers to the means of interaction among people in which they create, share and exchange information, ideas, pictures and videos. There are several social networking websites on internet eg- Orkut, Google+, mySpace, Twitter, Linkedin and Facebook.
As far as Facebook is concern , It is one of the worldwide leading website. Facebook has almost 800 Million active users worldwide. Facebook is not only provide you social interface to connect with your friends but also provide wide range of sub services eg- Advertisement, Games, and Facebook Pages for your business or community. Now the question comes in your mind can Facebook page fulfill your website needs?
Facebook Page can solve your online identity requirement some extend but it can’t be use for internet marketing. A small scale industry, entrepreneur, broker or shop owner may create their facebook page free of cost but it is not solve their business needs. For me the short answer is simple: serious businesses should not have a Facebook business page instead of a website. The more accurate answer is businesses can and possibly should have both.
People might not like to spend money on website instead of free facebook page but they really don’t know the power of a website. Website is single time investment and can be recovered by one or two client who you will get from website.
Only a dedicated site can offer several essential advantages over FB page.
- Limited functionality
- You will get major customer from Google, FB page usually not listed in Google search.
- Content placement is uniform on FB page whereas you can control your content, services and products in user friendly manner on Website
- People who are not using facebook can’t be your customer, It is very rare that corporate will search their requirement on facebook and contact you.
- Popularity of facebook is undoubtedly high now however from the past experiences it can be reduce like orkut.
- Facebook page can’t be optimized from particular keywords.
There are many more facts and points which clearly shows that Website has it’s own importance and can’t be replaced by Facebook Page.